Keyword tracking
Big Data Analytics quickly scans the vast sea of social media data and identifies specific mentions of your company’s brands, products, or competitors across Twitter and Facebook.
It selects industry-relevant keywords and analyzes the details of specific mentions of those keywords in seconds, regardless of the volume of content.
Listen to the audience
Big Data Analytics allows you to understand what customers think about your company and its competitors, both positively and negatively, facilitating reputation management and improving customer relationships. This enables:
- Understanding what is important to the public and seeing what trends are emerging.
- Analyze what influencers think about the brand, competitors, or any topic of interest across the entire Twitter and Facebook network.
- Identify customer needs and use them to define new product roadmaps.
- Strengthen brand awareness to generate new sales opportunities worldwide.
Attracting the audience
Big Data Analytics allows you to capture the attention of current and potential customers by understanding their opinions and needs. This helps to:
- Identify trendsetting customers.
- Respond to complaints and criticisms immediately.
- Identify and collaborate with potential clients to sell them exactly what they need.
- Answer common product and service questions to improve the customer experience.
Measure the number of followers
Monitor and understand the change in indicators.
- Campaign success indicators, based on the number of new followers.
- Analyze the increase in the number of followers to measure speed compared to the competition.
Our experts
Luis Cantú González
Bachelor's degree in Business Administration from CEU, Monterrey. Former Executive Director, Director of Administration and Finance, and Director of Control and Information Technologies at Grupo Protexa.
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