Strategic Plan

Strategic innovation

Let's design the path to success

At InStrategy, we design the path your company should follow to achieve its vision and high performance, generating strategies based on innovation and value creation through the following steps:

Analysis of the vision, mission and values

A well-formulated strategy allows for the generation of value throughout the organization. However, this will depend on the vision and mission; therefore, it is necessary to reflect on the future of the business.

Value proposition

To improve competitiveness, the market is analyzed using value curves, which allow defining the key factors that customers and non-customers value most.

Competitive strategy and business model

Based on current capabilities and the value proposition, the new strategic approach is defined, along with the necessary adjustments to the business model.

Corporate Strategic Map

Global objectives with indicators and initiatives, integrated into a strategic map, will help achieve the vision for the future and make the defined business model operational.

Deployment and strategic alignment

To achieve effective communication of the strategy, it is necessary to deploy the global strategic map to the business units and support areas, aligned with the organization's global objectives.

Strategic initiatives or projects

Initiatives with the lowest cost and greatest impact on the objectives of the strategic map are aligned and prioritized, with the purpose of defining the change agenda.

OKRs and strategic alignment

To achieve effective strategy execution, it is necessary to define OKRs by areas, teams and people; aligned with the objectives of the Strategic Map.

Budget integration

We integrate strategy with financial resources, through the costing of strategic initiatives or projects, developing an effective planning and budgeting model.

Our experts

Luis Cantú González

Bachelor's degree in Business Administration from CEU, Monterrey. Former Executive Director, Director of Administration and Finance, and Director of Control and Information Technologies at Grupo Protexa.

Jaime Alonso Gómez

Ph.D. in Administrative Sciences and Applied Economics from The Wharton School, University of Pennsylvania, USA. Consultant in Asia, the Americas, and Europe. Former Distinguished Visiting Professor at the following business schools: MIT, Harvard, California, and Austin, Texas.

José Luis Gorriti

MBA from ESAN, postgraduate degree in quality management from Osaka, Japan. Consultant specializing in strategic planning and balanced scorecards for business groups in Mexico, Peru, Brazil, Argentina, and Colombia. Former Executive and Board Member at Bayer Industrial Peru.