The path to transformation
Our research shows that in digital strategy, there is a difference between digital transformers and digital followers. Transformers aggressively pursue the growth opportunities anticipated by digital changes, while followers focus solely on optimizing existing activities. In this sense, InStrategy seeks to capitalize on the opportunities offered by digital technologies to improve performance and its competitive position in today’s business environment.
Our experts
Luis Cantú González
Bachelor's degree in Business Administration from CEU, Monterrey. Former Executive Director, Director of Administration and Finance, and Director of Control and Information Technologies at Grupo Protexa.
Jaime Alonso Gómez
Ph.D. in Administrative Sciences and Applied Economics from The Wharton School, University of Pennsylvania, USA. Consultant in Asia, the Americas, and Europe. Former Distinguished Visiting Professor at the following business schools: MIT, Harvard, California, and Austin, Texas.
José Luis Gorriti
MBA from ESAN, postgraduate degree in quality management from Osaka, Japan. Consultant specializing in strategic planning and balanced scorecards for business groups in Mexico, Peru, Brazil, Argentina, and Colombia. Former Executive and Board Member at Bayer Industrial Peru.
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