Positioning Strategies and Brand Architecture
We help companies define the benefits and experiences that make brands relevant, distinctive, and trusted by customers; and develop strategies to differentiate brands through superior positioning relative to competitors. Often, this means repositioning established brands to better meet customer needs.
Companies launch new brands and sub-brands to address the fragmented needs of their customers, so we help define the roles and relationships of brand assets within a portfolio; and consolidate brands to reduce complexity, overlap, and costs, all within a coherent brand architecture.
Our experts
Boris Dimitrijevic
Marketing consultant specializing in various business groups in Latin America. Former Marketing Manager at Coca-Cola Peru. Ph.D. in International Business and Marketing from the Polytechnic University of Catalonia.
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